Every year, we get something like closure by racking our brains over, what else, the Revolution Awards. To grease our ruminations, this year we have also created a few categories to be decided by the public. Join us as we unveil an Award Winner every day, counting down to the New Year.
Sports Chic
Chopard Alpine Eagle
Given the predilection of the entire world towards sports luxe or sports elegance models, we figured that it was appropriate to have a segment and award dedicated to the category. In this regard, Chopard’s Alpine Eagle stands as a product that’s unique even among sports chic timepieces and the haute monde era, but not simply because it is a truly comfortable watch on the wrist — ask my colleagues, I’ve been trialling it over and over — but also because it has a story that’s truly original and curious, rather like the child who discovers the treasured antiques of his parents and grand-parents and realises just how precious they are, and makes it their own by refreshing it appropriately for the modern 21st century watch audience.
But what really makes this watch stand out is that it conveys a belief of the Scheufele family — a grand respect for the natural world — with action, rather than just preaching about conservation. Instead of talking it over and over, proclaiming their environmental creds, they live it, and act on it by taking the next incremental step towards changing luxury products for the better, without so much as a second thought as to profitability or publicity. As someone who has always appreciated brands which are authentic and stand for an ideal, the Alpine Eagle is a product that’s bigger than itself.
