The Hamptons are synonymous with a casual, yet luxurious, lifestyle. To capitalize on this environment, Audemars Piguet has just announced that it will unveil a year-round boutique in East Hampton, New York. Audemars Piguet already has boutiques in New York City, Las Vegas, Bal Harbour and Beverly Hills.

Audemars Piguet is working with innovative retailer Material Good (profiled in the Fall 2018 issue of Revolution USA) for the day to day operations of the brand’s newest boutique in this exclusive beach destination. Material Good has its own retail operation in SoHo, carrying Audemars Piguet and Richard Mille.

“We are beyond excited to partner with Material Good in East Hampton,” says US CEO Antonio Seward. “This latest location will set new standards in customer experience and relationships.  Our vision is to foster a truly unique environment, bringing together East Hampton, SoHo and Le Brassus.”

Audemars Piguet adapted its boutique concept to the Hamptons’ lifestyle, using white oak flooring, brushed bronze finishes, roughly treated Vals stone and more, along with as much sunlight as possible.

The new Audemars Piguet boutique, located at 20 Main Street, East Hampton, NY, opens in August of this year.