Audemars Piguet launches its first online pop up boutique.
For the first time ever, Audemars Piguet watches will be officially sold online. Audemars Piguet has partnered with China’s largest online retailer JD.com for its debut foray into e-commerce.
Through an online popup store, a special selection of Audemars Piguet’s latest timepieces will be made available online. The four watches are the Royal Oak Offshore Diver, Royal Oak Offshore Selfwinding Chronograph, the Royal Oak Selfwinding Chronograph and the Royal Oak quartz.
JD.com will offer its renowned “white glove” luxury service, combining the shortest possible delivery time with personal couriers. The first client to order online will receive his or her watch directly from the hands of François-Henry Bennahmias, Chief Executive Officer of Audemars Piguet, and Richard Liu, founder of JD.com.