Today over 100,000 people from over 100 countries are crossing oceans and continents on their way to BaselWorld for the largest watch fair in the world. As Revolution’s Swiss editor my journey is only a feeble 229 km, but it doesn’t make it any the less exciting as I prepare for one of the most thrilling moments of the year.
BaselWorld is the Mecca of the watch industry where over 600 watch brands will be presenting their new timepieces and sharing their latest news. This is where I will submerge myself in glorious watch information until my notebooks are full and my camera cards are overloading with watch pics.
For fun I will be wearing a pedometer to see how far I walk, a counter to keep track of the number of watches I see per day, and I’ll be taking pictures of everything that ticks. I am also going to be attempting to jog every morning with some serious running watch professionals (no promises here) and partying hard (lots of promises here)!
But for now I still have quite a bit of packing to do, questions to prepare for some CEO interviews, and some international SIM cards to track down for my international colleagues. So until tomorrow when the doors finally open for BaselWorld 2014.
Weather: 2 | 10 °C, sun peaking from clouds on occasion
Km covered: Revolution Nyon office to BaselWorld 229 km