Personalities
Bentley — Best In Class
Personalities
Bentley — Best In Class
First, let’s take a brief trip down memory lane. The company was founded in 1919 by Walter Owen Bentley, who was generally better known by his initials, W.O. His motto was “to build a fast car, a good car, the best in its class,” which he applied immediately, for Bentley won Le Mans the first time in 1924. The company itself though needed funding, and was acquired by Woolf Barnato, although W.O. continued to work for him. Bentley won again at Le Mans in 1927, and Barnato himself piloted the car to victory in three consecutive years, from 1928 to 1930. The Great Depression then took hold and the company was, in 1931, sold again, to Rolls-Royce, and moved to the latter’s factory, in Crewe. The two brands’ cars were built concurrently, sharing engineering platforms long before it became the norm in the car industry, with Bentley being, arguably, the performance oriented face of the company, while maintaining the hand craftsmanship and the very essence of elegant British motoring that’s common to both marques.
As you can imagine, this was a rather uncertain period for all the workers based in Crewe, who had worked as a diehard British company for generations, and suddenly found themselves under German ownership. Our tour guide, Nigel Lofkin, is a Bentley Motors veteran, getting his start with crafting wood and leather some 37 years ago, where he followed in his grandfather’s footsteps, although his older brother preceded him; he worked at Crewe for 42 years – so far. As a footnote, Lofkin added that his daughter had also spent a period of time interning at Bentley. If you add it all up, within his family alone, there is nearly a century’s experience working essentially for the same company, in the same location. He candidly admits that he and his colleagues were genuinely worried when the company was sold to Volkswagen; they thought that they might see their jobs replaced by machines. They simply weren’t sure which direction their new owners might want to take with Crewe and its facilities.
Also, this doesn’t take into account the preparation work on the wood and leather that goes into customizing each and every Bentley. Here, we’re taken to another part of the factory, where specialist departments are dedicated to each craft. Lofkin is naturally very proud of the leather department, where he started, and we can see an army of workers preparing to cut the swathes of various tanned and colored leather into the numerous shapes required for fitting onto the seats and interior of each Bentley. Here, technology has been applied for environmental purposes; one of their newest machines produces a laser overlay which is calculated for each hide to optimize the cutting pattern and to reduce any wastage to a minimum.
Both areas are larger than I would have expected, seemingly taking up as much space, if not more, than the assembly line itself. Even with that in mind though, it never loses the handcrafted approach; each part is closely inspected, and only goes to the assembly line when the finish is done perfectly – again, akin to what you might see in a watch manufacture.
The factory tour certainly gave me a renewed appreciation for the Bentleys that I had driven that day, even if the time on the road with each car was rather short given that our hosts wanted us to experience each model line. I started with the Continental GT V8 S, a sports evolution of one of their most successful models, which is primarily a two-door cruiser. I’m pleasantly surprised with the sound of the 4-liter twin-turbocharged engine, which I’m told was specifically engineered to be more sporty and raspy, without being intrusive.