E-commerce’s credibility goes up another notch as top online fashion and men’s style site MR PORTER launches 31 timepieces across the Breitling’s Navitimer, Superocean, Chronomat and Professional families. Breitling will provide MR PORTER with a curated selection from these ranges, which illustrates Breitling’s commitment to producing models that serve as tool or sport pieces for with inherent design aesthetics and function for air, land and sea.
Heralding the venture is the appearance of an exclusive Navitimer 8, for which MR PORTER will be the global launch partner. Limited to 1000 pieces, the special Navitimer 8 will be available only via MR PORTER for one-month before going on general release to other retailers and Breitling boutiques, starting Monday 4 June.
This limited-edition version of the Navitimer Aviator 8 B01 Chronograph 43 is housed in a stainless steel case with a silver dial and three anthracite sub-dials, with date at 4:40. A certified COSC chronometer, the watch is fitted with a brown leather strap with white stitching. Reflecting the heritage of the legendary Breitling watches of the 1930s and 1940s, the watch is powered by Breitling’s Manufacture Calibre 01.
Says Mr Toby Bateman, MR PORTER’s Managing Director, “MR PORTER is thrilled to be launching Breitling, a brand that embodies craftsmanship and performance. Its recent rebirth within the industry has been very successful, making this is a perfect time to partner with the brand and to continue the strategic growth of MR PORTER’s luxury watch category. Breitling’s newest watches and iconic timepieces will be sure to resonate with our global customer base.
“Breitling has a long and distinguished history as a watchmaker and so there are lots of stories to tell to the MR PORTER customers, which is important to us – the brand itself has a very masculine and sporty appeal which works well for us, too. It is a smart move on their part to recognise their heritage through strong vintage references in the new styles because this is what customers want at the moment. We are pleased to be able to offer a ‘panda dial’ version of their new Navitimer Aviator 8 as global exclusive, too.”
Mr Georges Kern, the new CEO of Breitling, adds, “Breitling and MR PORTER share common values of quality, exclusivity and an affinity for exceptional products, which makes us proud to partner with MR PORTER, ‘the’ leading online retail destination for men’s style. It is an important step towards Breitling’s omni-channel strategy and perfectly fits our digital vision to offer a unique brand experience to a broader audience around the globe.”