Casio G-Shock
Remembering Casio Co-Founder, Kazuo Kashio and the Time We Tried to Destroy a G-Shock
One of four brothers who founded Casio, Kazuo Kashio died June 18 in a Tokyo Hospital at the age of 89. He was instrumental in the development of the G-Shock and he did a wonderful job.
Several years ago, I tested a Casio G-Shock watch to destruction, and it took quite some doing. Honestly, just about every one of the tests we put the G-Shock through would have decimated a Swiss mechanical watch. I was impressed by one test in particular: I put the G-Shock in the freezer overnight, then directly into boiling water. When I pulled it out of the freezer, it was completely dead, no display, no ticking, nothing. I thought to myself, “We did it, it’s gone.” Then I put it into the boiling water for a minute, took it out and it was back to performing perfectly.
The fact that the watch stood up to so much is a true testament to the durability and quality of G-Shock, and to the legacy of Mr. Kashio.
Thanks for everything you did, Mr. Kashio — you will certainly be missed.