Bell & Ross
Breaking News: Mr Porter and Bell & Ross
The 21 timepieces will be split equally between the brand’s Vintage and Instruments collections and have all been chosen by Mr Porter in conjunction with the Bell & Ross team. “I have always believed our brand has two prongs, one square and one round,” says Bell & Ross President and Co-founder Carlos-A. Rosillo, referring to the shapes of the two watch families that will be retailed by Mr Porter. “We picked the watches together, combining our know-how. Mr Porter knows its customer and Bell & Ross knows the timepiece collection. Together we will react and respond to the demands of the market.”
Talking generally about e-commerce, Bateman feels that the watch industry is adapting to the changes in consumers’ lifestyle choices and shopping habits and believes that the convenience of buying a fine watch online is a pathway that people are increasingly choosing to take. “Take Ressence and IWC,” he says. “There you have a small independent versus a globally established brand, but they both sell extremely well on Mr Porter due to each brand having a strong brand identity and a unique appeal which affirms a customer’s decision to purchase online. ”
On the question of online watch buying having a financial threshold, Bateman is clear stating that, in the same way consumers have become confident in purchasing luxury clothing, jewellery and vacations online, they will buy higher priced watches that way too – as long as there is the security, service and convenience to make them feel confident every step of the way.
Rosillo, for one, has long-been convinced that digital marketing and selling are keys to success in the watch industry. “Online allows us to build bridges with people who love watches,” he says. “In 2008, we became the first brand to have an e-boutique and we are now we are partnering with Mr Porter because we believe that when you do e-commerce properly, it can be fantastic. A luxury brand is all about having a selective network of distribution and Mr Porter encompasses this.
“Bell & Ross is not a simple watchmaker, it is also a lifestyle brand. Mr Porter not only knows about image and having the right customer base, it also knows how to embrace lifestyle. E-commerce needs to be done well, if not someone in the internet jungle will pounce on a product and promote it badly. We need to avoid this and so we have to work with the proper tools and the proper partners.”
Prices will range from £1,400-5,000 / $2,000-7,900 / €1,700-5,900. Customers can sign up and register interest at: https://www.mrporter.com/mens/designers/bell_and_ross