Beginning with Bremont in 2013, Mr Porter has gradually built up its stable of luxury wristwatches and in the process has helped to break down the barrier of suspicion that for many maisons surrounds alternatives to bricks-and-mortar retail. Currently retailing brands as varied as Zenith, Ressence, Oris, IWC and Montblanc, the online boutique will start selling a curated selection of Bell & Ross watches from 4 April.
The 21 timepieces will be split equally between the brand’s Vintage and Instruments collections and have all been chosen by Mr Porter in conjunction with the Bell & Ross team. “I have always believed our brand has two prongs, one square and one round,” says Bell & Ross President and Co-founder Carlos-A. Rosillo, referring to the shapes of the two watch families that will be retailed by Mr Porter. “We picked the watches together, combining our know-how. Mr Porter knows its customer and Bell & Ross knows the timepiece collection. Together we will react and respond to the demands of the market.”