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Bucherer Blue Harley-Davidson
The rumble shook the flimsy walls and reverberated off the concrete floor.
And everyone loved it.
It was the sound of the latest Bucherer Blue Edition, this time a Harley-Davidson with a watch and a diamond solitaire ring built into the gas tank.
Graf pitched the concept without even a drawing to Jörg Bucherer, the chairman of the board of directors. “I was worried about what he would say, because we are a very traditional company with a lot of heritage,” Graf remembers. “But he was very receptive to the idea. He then started telling me about the Harley he had when he was young, and then in two minutes, he had made up his mind. He said to get to work.
“Our goal was to make the most exclusive, most expensive Harley-Davidson motorcycle ever made, and we did it,” he adds with a smile. “When I showed Mr. Bucherer the finished product, he walked around it about 15 times, then he told me to not be so quick to sell it. ‘I might to keep this for myself,’ he said to me. It takes a lot to impress a man like Mr. Bucherer, so this was a great compliment.”
Sascha Moeri, CEO of Carl F. Bucherer was on hand for the unveiling. “I was involved from the very start, because they needed us on board to make the watch part happen,” he explains. “We designed and created a special watch winder that would isolate the one-off Carl F. Bucherer watch from the vibrations of the engine and the road, while keeping the watch wound. The buyer of the bike gets another piece unique TravelTec 2 to wear off the bike, as well. I love the bike and can’t wait to see who buys it.”
Grabb mentioned that since the word has gotten out about the Bucherer Blue Harley-Davidson, many other big brands have approached them about similar collaborations.
“This Harley has set the bar super high, so we’ll see what else we can come up with,” he says with a smile.