As the years pass and as the Hermès product becomes endowed with that most glorious of qualities known as “patina”, which is a unique pattern of wear that results from the interaction between owner and object that can never be reproduced or replicated, you realize that an inseparable emotional bridge has formed between human being and object.
It is precisely this understanding of how things should look, not when they are new, but when they’ve been worn innumerable times, or even passed from one generation to the next, that is on the mind of La Montre Hermès’ CEO, Luc Perramond.
The first thing I ask him upon seeing him at BaselWorld is, “How is an Hermès watch a necessary product?” He replies, “An Hermès watch is an essential product because you develop a special relationship with it. There is an element of trust because if it is from Hermès, you know it will last and it will function well and it can always be repaired. Emile Hermès said that a luxury object is something you can repair. This is luxury because it means that object can endure forever. How do you achieve this? You use the best craftsmen and the best materials for everything you make. This is the same for our watches. You will be able to pass them on to the next generation. They will stay with you all your life and become a part of you. This is how our watches are necessary or essential.”