Arguably the most famous icon for Bulgari, though the Octo is quickly catching up, Bulgari Bulgari is back.

The original Bulgari Bulgari was introduced more than 40 years ago, inspired by Roman coins, and this new take on the concept brings in some great new ideas.

First and foremost, Bulgari Bulgari is now available in bronze and features interchangeable straps for men, and for women, slimmer cases and a host of versions. In a tip of the hat to the 1975 original, the new Bulgari Bulgari has no brand logo on the dial, very rare today.

Bulgari Bulgari

The Beginning

The original Bulgari Bulgari was not a collection designed to sell, rather it was a gift from the Bulgari brothers, Nicola, Gianni and Paolo, to their best customers. Only 100 of these were made, and they were highly sought after. The watch became so successful, in fact, that the Bulgari Bulgari was added to the regular collection in 1977.

Combinations of bronze and DLC-coated steel, plus a subtly reworked case and dial, define these three new versions of the Bvlgari Bvlgari

Back in Bronze

There’s no denying that bronze is a hot material and it looks great in the Bulgari Bulgari form. The bronze version boasts a bezel in this material that sits atop a black DLC-coated stainless steel case. The watch is also available with a black DLC-coated bezel. All the models are powered by the automatic Bulgari Caliber 191 movement.

These models come with a tool-free interchangeable strap system and all include a second strap.

Bulgari Bulgari
The sleek and stealthy full black DLC-coated Bulgari Bulgari

For the Ladies

Available in two sizes, 23 and 33mm, the stainless steel cases are thinner than ever before and are fitted with a metal bracelet.

There are several dial variations available, including applied or diamond hour-markers, with or without a date window and come in a choice of anthracite, black, brown or mother-of-pearl dials. These sophisticated watch faces are framed by stainless steel or two-tone 18K pink gold and stainless steel bezels.

Bulgari Bulgari
Bulgari Bulgari

I can’t wait to get my hands on the bronze version. Look for a Promiscuous Wrist on this timepiece in the next edition of Revolution USA.

Way to go, Bulgari!