Audemars Piguet was established, in 1875, by Jules-Louis Audemars and Edward-Auguste Piguet and stands today as one of the greatest names in Swiss watchmaking. With universal icons such as the AP Royal Oak, designed by the immortal Gerald Genta, and the AP Royal Oak Offshore, which later stemmed from Genta’s original design, the brand is also known today for ground breaking advancements in watchmaking under their Concepts collection. Audemars Piguet’s home is in the heart of the valléede Joux, Le Brassus, where it continues to push boundaries in terms of design, materials and modern-day watchmaking knowhow. But more than their watchmaking excellence, what AP possesses today that few other brands have managed, is cultural relevance in the 21st century. An AP watch doesn’t simply exist as a watch anymore but has become a symbol, often donned by sports, film and celebrities from many other reamls the world over.