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Chopard

ABOUT Chopard

Founded in 1860 in Sonvilier, Switzerland by Louis-Ulysse Chopard, Chopard is a producer of high precision timepieces and fine jewellery that values innovation, quality craftsmanship and authenticity. Today under the leadership of the Scheufele family, who bought the company in 1963, the brand belongs to a league small number of luxury brands that offer a complete collection of watches and jewelry. The range includes gents’ sports watches (Classic Racing collection), complicated mechanical timepieces (L.U.C collection), ladies’ sports and dress watches and “Haute Joaillerie” creations. As a long-established watchmaker Chopard has an integral respect for the traditions of its past as well as a deep understanding of the need for forward-thinking and innovation in the modern world. Central to its philosophy is the coupling of expert craftsmanship with unparalleled aesthetic appeal and as such it boasts an expert team from across forty-five professional disciplines in the Fleurier, Meyrin, and Pforzheim workshops.


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