Established in 1868, by Bostonian, Florentine Ariosto Jones, IWC Schaffhausen can unabashedly be termed one of the most progressive and recognized watch brands of the 21st century. With a focus on technical innovation paired with design, an IWC Schaffhausen watch spans from the elegant — as in the IWC Portugieser and Portofino collections —  to the rugged — such as their Ingenieur and Pilot collection, which includes the immensely popular IWC Big Pilot — IWC’s particular formula for watchmaking is current and far-reaching. It is, therefore, that beyond being a world-renowned watch brand, IWC Schaffhausen is also able to become natural champions in fields such as film, sports and even social concerns. Some of the brand’s long standing partnerships include: the Tribeca film festival, the Beijing International Film Festival, the BFI London Film Festival, the Mercedes AMG Petronas F1 team, the Laureus Sport for Good Foundation, the Charles Darwin Foundation and the Cousteau Society to name just a few.