TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
TAG Heuer
VIDEO: New TAG Heuer Plasma timepieces presented at Watches and Wonders 2023
TAG Heuer
VIDEO: New TAG Heuer Plasma timepieces presented at Watches and Wonders 2023
Interviews
VIDEO: Discover the 60th anniversary TAG Heuer Carrera with Frédéric Arnault
Interviews
VIDEO: Discover the 60th anniversary TAG Heuer Carrera with Frédéric Arnault
TAG Heuer
VIDEO: TAG Heuer’s new anniversary Carrera models launched at Watches and Wonders 2023
TAG Heuer
VIDEO: TAG Heuer’s new anniversary Carrera models launched at Watches and Wonders 2023
News
TAG Heuer’s Carrera Watches Live Up to their Legacy
News
TAG Heuer’s Carrera Watches Live Up to their Legacy
Breitling
The Ele Series: Meeting Morgan King Part I
Breitling
The Ele Series: Meeting Morgan King Part I
Interviews
In Conversation with Nicholas Biebuyck, Heritage Director for TAG Heuer
Interviews
In Conversation with Nicholas Biebuyck, Heritage Director for TAG Heuer
News
Introducing the TAG Heuer Carrera Chronograph x Porsche Orange Racing
News
Introducing the TAG Heuer Carrera Chronograph x Porsche Orange Racing
Ele Series
The Ele Series: Meeting Guy Berryman
Ele Series
The Ele Series: Meeting Guy Berryman
Interviews
First Look: TAG Heuer at LVMH Watch Week 2023 with Frédéric Arnault
Interviews
First Look: TAG Heuer at LVMH Watch Week 2023 with Frédéric Arnault
News
LVMH Watch Week: TAG Heuer Celebrates the Carrera’s 60th Anniversary and Other Highlights
News
LVMH Watch Week: TAG Heuer Celebrates the Carrera’s 60th Anniversary and Other Highlights
A. Lange & Söhne
Zooming in with Mark Cho About Phillips’ “The Beauty in Everything” Auction
A. Lange & Söhne
Zooming in with Mark Cho About Phillips’ “The Beauty in Everything” Auction
News
Black and Gold is a Racy Look – The New TAG Heuer Carrera Chronograph
News
Black and Gold is a Racy Look – The New TAG Heuer Carrera Chronograph
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