To reinforce its commitment to independent and cutting-edge high watchmaking, Cellini is hosting its first Watch Fair NYC next week, from February 26 to March 2.

Some 21 brands are participating and more than 120 new watches will be shown at the fair, offering New York region watch lovers and collectors an early peak at the year’s best new watches. According to Cellini, the in-store displays will change daily to accommodate special appearances by rarities, vintage exhibitions and other surprises.

Hosted at Cellini’s recently opened flagship store at 430 Park Ave (at 56th St) in New York City, the participating brands are A. Lange & Söhne, Bovet, Bulgari, Cartier, De Bethune, Girard-Perregaux, Greubel Forsey, H. Moser, Jaeger-LeCoultre, Laurent Ferrier, MB&F, Moritz Grossmann, Parmigiani, Ressence, Romain Gauthier, Ulysse Nardin, Urban Jürgensen, Urwerk, Vacheron Constantin, Voutilainen and Zenith.

“We felt it was important to offer the New York watch community an opportunity to see and touch all the new pieces that were introduced a month ago at the SIHH fair,” says Leon Adams, president of Cellini, in an exclusive interview with Revolution.Watch. “Social media is definitely great for first impressions, but if you’re seriously considering a watch, it’s hard to decide before seeing it in person. Our fair gives you a chance to try on a watch and experience it for yourself. I also wanted the fair to be a high-profile showcase for the world’s greatest independent watchmakers. Whether you already own one of their watches, or just want to learn more about them, it will be exciting to see so many of them in one place. I think Watch Fair NYC is going be a great way for Cellini to engage collectors, and something we’re looking forward to doing for years to come.”

Cellini is one of America’s best and most respected watch retailers, so the fair is definitely worth visiting. Go check it out and let us know what you saw and liked.