If you are going to attend an F1 race, then there is no better one to start with than the Monaco Grand Prix, and no better host to have than TAG Heuer and its flamboyant CEO Jean-Claude Biver. Where else could you share a yacht with actors Chris Hemsworth and Matt Damon? Witness Hemsworth compete against Red Bull driver Daniel Ricciardo to make the best fondue – all under the watchful eye of legendary chef Philippe Etchebest? And where else could you be invited – or even challenged – by the reassuringly familiar and booming voice of TAG’s dairy-loving head honcho to quiz the actor known to millions as Thor?
“I haven’t changed since I was a child,” roared Biver before the start of the Hemsworth interview. “All these years and they still haven’t succeeded in bringing my voice down.” He continued: “Today we thank Chris for being here in Monaco with us as an ambassador and a friend, So, let’s start the interviews, and the person who asks the first question will get a kilo of cheese from my farm!” And with that the games began.