While at the 2018 Geneva International Motorshow, TAG Heuer took time to announce three new partnerships. The first establishes the watchmaker as the Official Partner, Official Watch Partner and Official Connected Watch Partner of Aston Martin and Aston Martin Racing. Relating to which, the brand has unveiled two timepieces honoring the Aston Martin name.

Next, TAG Heuer will now the Official Watch of the Monaco Top Cars Collection. This furthers the watchmaker’s relationship with the racing universe that exists in Monaco, given that they are already the Official Partner and Official Watch of the Automobile Club de Monaco and the Official Timekeeper of the Monaco Grand Prix.

In commemorating this freshly forged partnership with the Monaco Top Cars Collection, TAG Heuer will add 16 watches to the museum, taken from their own La Chaux-de-Fonds museum’s heritage collection, each carefully chosen to historically align with one of the 16 cars in the collection.

Lastly, TAG Heuer has, also, announced their partnership with Gulf Oil International. In marking this union, TAG Heuer has created the Monaco Gulf 2018 Special Edition, which pays homage to — one, Steve McQueen, who wore the watch in his 1971 film, “Le Mans” and two, the Porsche 917 he drove in said movie that bore the Gulf logo on its sides.

American actor Steve McQueen in the 1971 film, "Le Mans" where he played the part of racing driver, Michael Delaney. On his wrist, clearly visible is the four-sided TAG Heuer Monaco with the iconic blue dial
American actor Steve McQueen in the 1971 film, "Le Mans" where he played the part of racing driver, Michael Delaney. On his wrist, clearly visible is the four-sided TAG Heuer Monaco with the iconic blue dial

TAG Heuer Watches Announced at the 2018 Geneva International Motor Show

TAG Heuer Carrera Heuer 01 Aston Martin

TAG Heuer Carrera Heuer 01 Aston Martin

Movement

Calibre Heuer 01 Automatic; hours, minutes, running seconds at 9 o’clock and chronograph; date; 50-hour power reserve, 40 when chronograph is running

Case

45mm stainless-steel case with ceramic tachymeter bezel; water resistant to 100m

Strap

Matte black rubber/leather strap with special embossing; steel folding clasp with double safety push-buttons and TAG Heuer shield

TAG Heuer Formula 1 Aston Martin

TAG Heuer Formula 1 Aston Martin

Movement

Quartz; hours, minutes and running seconds at 3 o’clock; chronograph

Case

43mm stainless-steel case with aluminum tachymeter bezel; water resistant to 200m

Strap

Matte black leather strap with lime essence stiching and special embossing; brushed steel pin puckle and TAG Heuer shield

TAG Heuer Monaco Gulf 2018 Special Edition

Movement

TAG Heuer Calibre 11; automatic; hours, minutes and running seconds at 3 o’clock; chronograph; date; 40-hour power reserve

Case

39 x 39mm stainless-steel case; water resistant to 100m

Strap

Blue perforated calfskin with orange topstitching; deployant buckle in polished steel with HEUER shield