For Baselworld, when it rains, it pours.
Last year the Baselworld show was down over 600 exhibitors, and this year Swatch Group pulled out, and just today, Corum announced that it would not be participating in Baselworld 2019.
“We are working hard, with positive results, to get Corum back on the path of its golden age,” explains Jérôme Biard – CEO of Corum. “Today, our main objective is to focus on the real ‘ambassadors’ of the brand – retailers, final customers and journalists. We therefore need to change our approach and invest the budget in other ways”.
This is the end of an era for the La Chaux-de-Fonds brand, which had been participating in Baselworld for 62 straight years.
Corum’s plan, like many other brands, is to organize more intimate and targeted events, concentrating on its clients and watch enthusiasts.
Kind of makes you wonder who is going to be next?