The music scene
Biver went straight to the top of the EDM scene by partnering with two of the most successful and inspiring DJs and producers today: The legendary French DJ David Guetta; and upcoming Dutch talent, Martin Garrix, who is currently ranked third in the top 100 best DJs in the world (djmag.com), an amazing achievement for a young man of only 20 years of age.
Both artists have residency gigs in Ibiza throughout the summer, playing at some of the island’s top clubs on a weekly basis, while attracting thousands of fans.
Both invited TAG Heuer and a select group of journalists to experience what they do best, with electric performances that have turned both of them into modern day rock stars.
David Guetta and Martin Garrix are at the top of their game and were delighted to partner with a brand like TAG Heuer. “I think it is great that TAG Heuer is supporting sport and music,” shared Guetta. “It is a luxury brand, but I think it is accessible to people. I have been approached by top luxury brands, but I feel the music I am making is for the people. TAG Heuer is quality luxury, but still accessible, like music.”
When asked about how they “Don’t Crack Under Pressure,” they shared recent stories of how sometimes even superstars get nervous.
“For me it was playing live on The Jimmy Fallon Show last week in front of eight million viewers,” shared Garrix, “I was playing my guitar live, I don’t remember the last time I was that stressed.”
For Guetta it was playing under the Eiffel Tower for the opening of the Euro 2016 Football Tournament. “I was doing the music for the UEFA Euro 2016. I’m from Paris and had always dreamed of doing something under the Eiffel tower like this. It was very stressful and very emotional.”
For Biver, it was talking in front of 150 Chinese military personnel for the launch of TAG Heuer’s partnership with China’s Official Mars Exploration Program.
“I had to be serious — like a normal CEO, but I also knew that I must do something to make every military guy smile,” he laughed.
Of course, being the best public speaker we know, he found a solution, and made us laugh in the process.