Girard-Perregaux is a brand that is, in 2017, 226 years old, making it one of the oldest names in horology that is still making ground in the realm of watchmaking today. Consider the Constant Escapement watch that they announced in 2013, or the astounding stories they convey through their metiers d’art pieces within the Chamber of Wonders collection.
Mind you, these are fairly recent introductions. For a maison that has existed for over two centuries now, you have to wonder what other great works of horology must have come from the brand in the past that perhaps are no longer part of present knowledge.
It is therefore often up to the brand to revive creations from its past, not simply as a means of showcasing its rich heritage, but also as a way to allow a new generation to experience venerated timepieces from its past. Girard-Perragaux did exactly this at Basel last year with the unveiling of a modern version of their child-from-the-70s, the Laureato.
The Laureato came into the watch sphere in 1975, when cues like the linked bracelet and hexagonal bezels were definitive elements ascribed to a new breed of wristwatches termed the luxury sports watches. You can see these attributes clearly executed with the right blend of Girard-Perragaux’s own DNA worked into the watch — except that in order to keep up with what was by then already the mid-’70s — the first version of the Laureato was produced in a dual-tone execution with an in-house-developed quartz movement.
You must remember that this was, after all, in the middle of the Quartz Crisis, and those bold enough in the industry, like Girard-Perragaux, had to work up the courage to incorporate this new technology into the best of their new headliner pieces.