There are two major watch exhibitions every year — the Salon International de la Haute Horlogerie (SIHH) and Baselworld. Regional exhibitions range from the successful Salón Internacional Alta Relojería (SIAR) in Mexico, in its 10th year in 2016, to Watches and Wonders, which ran from 2013 to 2015 in Hong Kong and is currently on hiatus.
One of the newest regional exhibitions to come on the scene is Dubai Watch Week, held in the booming, high-profile emirate and organised by leading retailer Ahmed Seddiqi & Sons.
The first edition of Dubai Watch Week took place in 2015, immediately on the heels of Watches & Wonders 2015 and running concurrently with SIAR.
Exhibitors consisted mostly of small independent brands, and the dynamic, intimate atmosphere this imparted to the exhibition immediately marked it out as the bold outlier in an exhibition calendar largely dominated by large corporate groups.
Despite the scheduling clash with the biggest watch event on the Latin American horological year, which could have dampened international interest, Dubai Watch Week was quickly hailed a success and plans were put into motion to make Dubai Watch Week an annual event.
The 2016 edition of Dubai Watch Week promises to be even bigger than last year’s, with new brands joining the exhibition.
Whereas last year’s event was centred on the theme of “The Rebels of Horology”, putting the spotlight on independent brands, this year’s focus is “Masters of Time” and highlights the pinnacle of watchmaking innovation and craft.