The irony of covering a tourbillon-equipped exemplar of watchmaking excellence with enough ice to raise the price to a high six- or even seven-figures has not been lost on us at Revolution. Diamond pavé cases, dials and (in extreme cases) bracelets represent the pinnacle of a watch hybrid aimed at two disparate types of jewellery lover. For the first, the traditionalist, a completely encrusted surface is nothing new, and fully pavéd pocket watches have been around for centuries. Imagine the cost of encrusting a case that presents the gem setter with four or more times the surface area of a relatively tiny wristwatch.
For the second, the new wave of deep-pocketed watch lovers, especially members of the hip-hop community and “kept” women, the addition of a layer of gems is to, say, an Hublot Big Bang or an Audemars Piguet Royal Oak what pimping is to a Bentley or Range Rover. Taste has been left at a door that has been flung wide open to those whose sensibilities are too dulled to understand concepts like “conspicuous consumption” and “vulgarity”.