The narrater of this 45 minute long advertisement for the new mirror-less camera called the Leica T System begins by asking the following:” Is this the most boring film ever made?”.
As a marketing move, it is certainly brilliant, showing off every single second of the 45 minute process that it takes for the aluminium Leica T System body to be polished and finished.
Readers to this website, who already understand and appreciate craftsmanship might be tempted to watch the whole film, since we watch-lovers will find many parallels between the painstaking care and effort that Leica uses to finish the aluminium body of the camera with many high-end watch brands. I don’t know about you, but watching the process of a fine watch being finished sure counts as entertainment in my book.
Find out more about this new Leica camera here.