Interviews
From Our Family To Your’s
Well, Felix was the first model in our line with a fully in-house movement. But, by respecting our possibilities of a small family watch brand, we had to keep Felix extra low profile. Less parts would not work. Erwin is now the younger brother who benefits — like in real life — from his bigger brother. Erwin shares Felix’s technical base and his style, but grew immediately bigger than his brother so he did not need to carry Felix’s hand–me–downs.
What are the key differences between Felix and Erwin?
Erwin became a little stronger due to one of our signature functions — the dead beat second — which has been found in the Habring2-line since the beginning. The thicker movement required a little more volume in the case so Erwin grew about 2mm compared to his elder brother.
Can you give us an insight into the technicalities of Erwin?
Well, the dead beat second device is the same we introduced in 2007. The first newly developed dead beat second device in the market. However, after 10 years some detailed improvements seemed logical, both technical as well as anesthetic. Aside from that both brothers share absolutely the same basic movement, which redefines the word “manufacture” with its untypical percentage of manual work involved.
2mm does not sound much, but it is a lot if the diameter of the case must remain. Erwin led to completely new proportions compared with slim and ascetic Felix, but we’re happy with the result. Both hiding perfectly under shirts cuffs without necessarily looking unhealthy on zero size models.
Have you had to expand the team as you have added new lines of watches?
No, both Felix and Erwin are replacing former models with similar functions. So far, our capacities remain absolutely the same. The team — after more than 10 years — does more Habring2 while we did products for other brands in the beginning. But with the about 200 pcs manufactured this year, we are slowly reaching our limits, given that we assemble our own pallet forks and measure the frequency of our balance wheels manually.
In your mind, who wears Erwin? What type of a man or lady?
Someone who likes understatement and simple elegance. Our customers are interesting personalities and as authentic as you and me.
How would you describe Erwin in three words?
Smart, down-to-earth and surprising.