Switzerland isn’t only home to watchmaking; it is also the stage for Europe’s biggest car show—the Geneva International Motor Show. Ten days, seven halls, 110,000m2 of exhibition space and 900 cars attract visitors from across the world. This year, world premieres included Range Rover’s new Velar, Rolls Royce’s Ghost Elegance, Porsche’s next-generation 911 GT3, Lamborghini’s Huracan Performante and McLaren’s 720S to name just a few.
New technology is also a huge trend at this year’s show with some incredible technical innovations such as Airbus’s new drone-car hybrid that can be connected to wheels for the road, or a drone for bad traffic days! Joining the fun, a number of watch brands were also in attendance, including Roger Dubuis, Zenith, TAG Heuer and Rebellion.