Welcoming Pendleton to Laureus, Bardowell said: “Sport For Good was born in 2000 and since then has raised over €100 million to help young people in crisis. We currently support about 150 projects in 35 countries around the world, using the power of sport to tackle violence, discrimination and disadvantage. Through our ambassadors and Academy members we have the sporting elite who support our projects.”
Pendleton responded: “It means a huge amount to be part of such a great charity. It’s very impactful and powerful. People want to use their sporting experiences and the opportunities they have afforded and pass them on in some way – giving hope to young people and making a difference to their lives. I feel honored to be part of the organization.”
As is now customary, IWC has launched a new watch in support of Laureus. The Portofino Automatic Moonphase 37 Edition Laureus Sport for Good Foundation, limited to 1,500 pieces. The first time a Laureus watch has been created in the Portofino collection, the watch is identifiable through its signature midnight blue dial and Santoni strap.