I once knew someone who remarked in my hearing that Vacheron Constantin was dull, conventional and living in the past. I’m no longer on speaking terms with this person, not just because of this specific piece of criticism, but because I have better things to do with my time than hang out with people who don’t apply logic to their thoughts.
A brand like Vacheron Constantin is not a brand that one loves lightly, because it kinda demands that level of immersion and sympathy with its blend of heritage and modern values. Don’t come to Vacheron Constantin expecting Instagram-perfect lifestyles, high-octane celebrity endorsements or collaborations with televised sports — you’re wasting your time. A connection with Vacheron Constantin means a deeper affinity, a truer harmony. (I hope you see what I did there.)
Looking at the Vacheron Constantin collection for the first time, you might be forgiven for getting a little glassy eyed — it’s true that purely in terms of design outline, they tend towards the classic end of the spectrum. Round watches, tonneau watches, cushion-shaped watches, yes okay fine. But just spend a little more effort getting close to these watches and there is literally no upper limit to the sensate gratification you get in return.