Jaeger-LeCoultre
Harrods Pop-Up Celebrates 185 Years of Jaeger-LeCoultre
Jaeger-LeCoultre
Harrods Pop-Up Celebrates 185 Years of Jaeger-LeCoultre
It was only February this year that Jaeger-LeCoultre opened its boutique within the new Fine Watch Room, which is one of the most significant parts of the £200m redevelopment that is under way at Harrods. The most famous shop in the world, reportedly a destination for 15 million visitors every year, finally seems to be shaking off the hangover of the Mohamed Al-Fayed years.
The pop-up has taken over the exhibition windows on the south-west end of the Brompton Road frontage, and has fascinating pieces from the many and varied Jaeger-LeCoultre milestones, such as the Calibre 101, the smallest mechanical watch movement ever made – as worn by the Queen on her coronation day – and of course the needs-no-introduction Reverso, the watch that is better known than the brand itself.
At certain times, visitors to the pop-up will be able to see a watchmaker in action, and later in the month there will be a gem-setter showing off the skills that make Jaeger-LeCoultre as accomplished at icing their watches as they are at making them tick.
The pop-up is at the Harrods exhibition windows on the Brompton Road until June 27th