Over here at Revolution, we’re firm believers that the world of watches permeates through every aspect of contemporary culture, be it sports, films, music, art, space travel—whatever it is, there’s a talking point to be had.
Here today, it’s the art of tattooing that we want to talk about. There have been a few takes on tattoo-inspired watches before, but none so successful as Hublot’s collaboration with Maxime Plescia-Büchi.
Büchi wears many hats. Quick-witted and with a head for business, the Swiss-born, London-based tattooist turned his design studio Sang Bleu, which he established in 2006, into a 360-degree brand consultancy that offers its clients anything from magazine and book publishing to event curation and product branding.
By the time Hublot reached out to Büchi to collaborate on a watch, Büchi already had a very distinct aesthetic—one of strong geometric lines and symmetry–and he knew it would translate well into a design for a watch. Sang Bleu I, released in 2016, became a huge commercial success. The Sang Bleu II, which made its debut at Baselworld this year, appears more elevated, improved, continuing to channel the perfectionist in Büchi and his design skills and ambition.
In this podcast episode, Büchi had just come off a long-haul flight, but dove right into the meaning of his work, his past love of graffiti and his current passion for body art. Tattooing, once the underground preserve of a largely masculine scene, is now a celebrated art and a cultural phenomenon that is here to stay and Büchi is in the heart of it. He also talks to us about managing his many businesses and the creative process he went through to express the art of tattooing in a timepiece.
Where to Find Us
You can listen to the Revolution Watch Podcast on any of your preferred podcasting apps, including Spotify, Apple Podcast, Castbox, Stitcher and more. If you like what you hear, leave us a rating and give us some feedback.