Earlier in the month of June this year, it was quite the privilege of ours to have not one — but two Carrera Heuer-02Ts in the office — to basically hangout with. It was for us, extremely apt, because Wei Koh, Revolution’s founder and editorial director was just fresh off of having conducted a monumental three-part interview with TAG Heuer’s CEO — Mr. Jean Claude Biver. Watch the series of videos here: part 1, part 2 and part 3.
In part one of the interview, Mr. Biver and Wei start off taking about how, from the get go, at Basel this year — there has been a running theme in the industry, which also in turn happens to be a lesson that the industry is having to learn in its stride given its present economic climate. It is a theme that Mr. Biver himself has spoken about with the greatest of urgency since day one at Basel.
The word that best describes this theme that I speak of is: Value. In Mr. Bivers words, the challenge in 2016 is to continue to create great products, which bear “a perceived value that is twice its price.”