We’re used to gold, steel, platinum and even more exotic materials like carbon fiber, tantalum, linen and more, but concrete?

For the first time, Hublot uses real concrete in the bezel of the Classic Fusion Aerofusion Concrete Jungle, a timepiece that celebrates the brand’s collaboration with street artist Tristan Eaton.

Managing Director of Hublot of America Jean-François Sberro, hosted a three-part event in downtown Manhattan with the artist to reveal the new watch. The event started in the glass enclosed Penthouse at the Hotel on Rivington, then went on to Café Medi for a seated dinner, and dinner was followed by an afterparty in the “underground” lounge JIA.

“In an homage to one of the world’s most iconic cities, Hublot has continued to fulfill its mission to ‘Be First, Be Different, Be Unique’ by developing a watch with actual concrete elements incorporated in the bezel,” says Hublot’s Sberro. “We are honored to have worked with Tristan Eaton on this timepiece, and he has elevated the ‘Concrete Jungle’ timepiece with his signature mosaic artistry on the caseback. With a limited run of 50 pieces, the brand is excited to be able to offer this reference to a select group of buyers who appreciate New York City for its liveliness, its tenacity, and its inspiration.”

The watch’s case back features Eaton’s signature collage technique that creates a colorful motif of the Statue of Liberty. Eaton first explored this subject in Liberty, painted in September of 2012 at the corner of Mulberry and Canal Streets in New York City’s Little Italy neighborhood. The “Concrete Jungle” Classic Fusion Aerofusion timepiece is limited to 50 pieces, available for purchase at Hublot New York boutiques on Madison Avenue and Fifth Avenue for $19,500.

“When I moved to New York City it was an unknown beast, as beautiful as it was intimidating,” recalls Eaton. “I was there alone with no money, no friends and no choice but to charge into the concrete jungle, armed with paint and ready for a fight! 18 years later, the City has made me the artist I am today. Paying tribute to this gorgeous metropolis is a welcome opportunity, but it must be done right. A city this monumental deserves a work as equally as strong and beautiful. Hublot is one of the only brands worthy to partner on this tribute to my time in the concrete jungle.”

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