When I first got into the company, I was myself very impressed by the design of the Octo. It was neither round nor square, and it was very reminiscent of the huge Imperial ceilings in the city of Rome. However, it was only available in one size, 41mm, and only in two materials, gold or steel, which by the way did not fit my wrist. I was a bit frustrated with that, because I loved the watch, not just as the CEO of the brand but also as someone who is passionate about watches. However, it was a bit too big for me. At this stage, together with Guido, we decided to turn it from a model product into a true range.
We expanded to different sizes, adding the 38mm, the 40mm, and moving also in terms of functionality from a simple watch into a chronograph, and eventually to Finissimo. Last but not least, we also used different materials and not only gold or steel. We added steel and gold, or platinum, and eventually gave birth to a broad range. Not forgetting, of course, the Retro and Bi-Retro, which are very nice small complications. This attracted many more clients to the Octo, and much more media coverage, because people started to realize that this was an incredible design. It was young too, let’s not forget, coming only in 2012. Even then, it was something that I had never seen before. It had a sophistication in the case, together with strength and power, even when it was extra flat. An icon? Probably as an expert you can better judge, but to be humble, I would say we are still in the process of becoming an Icon. Claiming to be an icon after only four years seems a bit arrogant, but if we keep working properly with the minute repeater, the tourbillon, the skeletonisation, and the beauty of the watches, we will probably have the unique opportunity within our watchmaking lifetime to give birth to an icon.