Last year, we saw the advent of Ralph’s Automotive collection. A collection, which has taken inspiration directly from Ralph’s own fascination with all things in the subject matter of classic motorcars, and specifically his own collection of these objects of art.
We’re told that there will be yet another collection of watches that Ralph will unveil to the world soon enough. This will be one that is inspired by an existing dimension in the Ralph Lauren universe, which has yet to be explored for watchmaking inspiration.
But for now the last major collection within Ralph Lauren Watches’ is the elegant 867. This is one that Ralph has created for the graceful gentleman and lady, inspired by the lavish identity of his home city and the grand Madison Avenue store where Ralph’s entire universe is now contained.
Little did Ralph realize that with the aesthetics of the 867, he had given life to a face in horology that is bound for greatness. It was his newly appointed president and CEO of Ralph Lauren’s Watch and Jewelry division, Luc Perramond who pointed out to Ralph the genius rarity of the 867’s dial design. And within that realization, Ralph has now decided to elevate and broaden on the identity begotten with the 867 collection and give the world lavish new Ralph Lauren timepieces. He’s done so not by putting in arbitrary new complicated pieces in the collection but by distilling purity from the collection’s design identity.
You see, with such an opulent universe of stories to convey, and because of how individual that story is when compared to the watchmaking landscape we are most familiar with, Ralph’s watchmaking dreams deserved a platform of its own. Therefore, as of 2016, Ralph has given direction that the people who love the brand, should be brought into the universe of Ralph Lauren, to witness his new watch creations.