Oris is a watch brand based in the Swiss German part of Switzerland, known for its seriousness about watchmaking and value, yet the brand has a decidedly playful spirit. Its collection juxtaposes elegant watches with sports, pilots and diving watches, setting it apart from other Swiss brands. After all, their slogan is “real watches for real people.”
This separation was never clearer than when I skied down a black run in Zermatt, the Matterhorn looming over the piste, trying to catch up to Rolf Studer, the brand’s co-CEO, as he led us through this incredible ski resort, en route to the brand’s Basel novelties presentation.
Now, Studer is a fantastic skier, as is Rico Steiner, region manager for Oris, but they were very patient with me, an enthusiastic, if very less capable, skier. They never left me behind and made me feel good about my limited skills. Truly appreciated!
The group of skiers was very eclectic, from experts like Studer and Steiner, to experienced skiers like Jeremy White from Wired UK and Revolution’s own Jason Heaton, who was rediscovering skiing after decades. The day, which dawned clear and stayed sunny throughout, was great fun for all, and by the time we arrived at the mountainside chalet for lunch, the sun had just cleared the Matterhorn and we were ready for some great rösti and watches.