A 10-year anniversary is a big deal by any measure. It is even more so in our day and age when impressions are ever more fleeting and the pursuit to create something that endures several lifetimes is all but necessary. Particularly for Manufacture Contemporaine du Temps (MCT), its 10th anniversary is of importance not only for the brand itself, but also in the timeline of horology because its decade-long existence now validates the power in the fresh new design language that Denis Giguet conceived in 2007 with the first MCT watch: the Sequential One. And, of course, for a second — possibly more important — reason, being that it is now self-evident that MCT’s approach to watchmaking has garnered and sustained the right emotions from an astute crowd of collectors.
However, MCT’s days have not been all sunny. Right in the middle of its decade-long life, and until very recently, there was a sense in the air that MCT may have lost a little of its initial spark. But then its original founder Denis Giguet, who had left the brand for a few years, made a comeback to the brand along with Pierre Jacques earlier in 2016. Both men were instrumental in the starting days of the brand and, therefore, their coming back at this crucial phase of MCT’s lifetime was a godsend.
The first fate-altering decision the brand took then was to increase their visibility by participating at both SIHH and Basel in the year 2017. But visibility wouldn’t be enough to herald the brand’s come back if it had nothing to show for itself.