I sometimes like to think of MB&F like a rocket ship, with captain Max on the bridge, navigating through ever greater horizons of his own imagination and that of the incredible people he’s chosen to surround himself with.
But before I launch into likening MB&F to the Starship Enterprise and Max to Captain Kirk, which would make Serge the intelligence officer on deck — or Spock — here’s a slice of reality according to Max. In a recent encounter with him, Max reminded that it is never the interest of his of own or that of the people around him to create the next best, most complicated timepiece. His purpose, rather, is to create objects that best convey the story that MB&F is trying to tell.
In the case of the recent Horological Machine No. 7 Aquapod, the intention there was to create the best looking jellyfish possible along with its time telling functions. Max explained that his team and him have always held this as a fundamental guiding principle in everything that the brand has created in its twelve-year lifetime.
When I wrote about the Aquapod, however, back in January, it was somewhat puzzling that while MB&F were calling it the jellyfish watch, every other person in the office who saw pictures of the watch seemed to think it to be something else. Some said space ship and others said it looked like some fancy diving bell ready to explore the deepest seas.