The TAG Heuer Connected Watch gets a new more ergonomic case and a tailored version of Google’s Wear OS for its third generation, geared towards sports enthusiasts. Launched formally today in New York City, where its first generation was also launched, the watch is already available for purchase in all of the brand’s active regions through select retailers, boutiques and, of course, TAGHeuer.com.

The latest generation of the Connected Watch is the brain child of TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault who spoke of the watch saying, “The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches. Quality of execution is paramount in everything we do, and we never compromise on aesthetics or emotion.”

To that effect, the team behind the Connected Watch case design has done significant work, which ensure that the watch now sits better on the wrist. For 45mm, it sits very compact. One key reason for this is that the case of the watch is no longer modular. As such, its design could be focused to fit its immediate intention, which is to house its electronics and show off the always-on OLED touchscreen display.

TAG Heuer Connected Watch’s Third Generation (Image © Revolution)

The watch will now be offered in three stainless steel options: the first a stainless steel version with black ceramic bezel on a rubber strap, a stainless steel version with black ceramic bezel on a steel bracelet and, lastly, another stainless steel version, PVD treated, with a black ceramic bezel.

TAG Heuer Connected Watch’s Third Generation (Image © Revolution)
TAG Heuer Connected Watch’s Third Generation (Image © Revolution)

There is yet another option, this time in grade 2 titanium that is sand-blasted and with a black DLC treatment. Regardless of the watch head you end up settling on, TAG Heuer’s quick-change implementations on its straps and the bracelet make it a breeze to swap out to a color of your choice.

TAG Heuer Connected Watch’s Third Generation (Image © Revolution)

“The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience, as it now sits within a complete TAG Heuer digital ecosystem geared towards performance and sports,” says Frédéric Arnault. “The navigation has been deeply refined so the product is as intuitive and easy to use as possible, both in everyday life and during sports sessions.”

Sports enthusiasts can look forward to new dedicated features such as the 430 mAh all-day battery that’s optimized to include a one-hour sports session that utilizes GPS tracking, audio streaming and heart-rate monitoring. And if your sessions take more than that one hour, the watch’s battery is also able to support a continuous six hours of constant tracking during strenuous activities using GPS, heart-rate monitoring and all your music needs. When the battery runs flat, you can fully recharge it in just an hour and a half.

New sensors have been incorporated into the Connected Watch along with a non-medical-grade heart-rate monitor, made of high-tech resin and naturally integrated on the caseback. All of this combined allows for more accurate activity tracking, i.e. caloric burn count. The GPS mechanism enables better distance and location mapping so that various other performance metrics can be calculated more effectively. The various new sensors also include a compass for direction, an accelerometer and even a gyroscope.

TAG Heuer Connected Watch’s Third Generation (Image © Revolution)
TAG Heuer Connected Watch’s Third Generation (Image © Revolution)
TAG Heuer Connected Watch’s Third Generation (Image © Revolution)

The hardware aside, TAG Heuer’s also worked to provide a fresh new user experience based on Wear OS by Google. Additionally, a new TAG Heuer Sports application will be enabled along with the watch that will allow the wearer to track metrics during specific sports activities. For the time being, the sports listed on the application are: golf, running, cycling, walking, and much more that will be rolled out over time.

The data gathered by the TAG Heuer Sports application is logged according to the various metrics and can be viewed in real time using the accompanying TAG Heuer mobile application, available on both Android and iOS. TAG Heuer also says that this data gathered can further be integrated into Apple Health or Strava for a more holistic health tracking practice for the wearer.

Summing it all up, Frédéric Arnault who was responsible for bringing the multiple disciples necessary to realize a state-of-the-art smart watch, says of the TAG Heuer Connected: “It expresses the brand in a completely new way and offers limitless possibilities in terms of innovation for the future. Thanks to the talent and dedication of our teams, the new Connected is a truly brand-defining product that will lead the way into a new era for TAG Heuer.”

TAG Heuer Connected Watch’s Third Generation (Image © Revolution)
Gen 3 TAG Heuer Connected in stainless steel on a rubber strap
Gen 3 TAG Heuer Connected in stainless steel on a rubber strap
Gen 3 TAG Heuer Connected in stainless steel on a stainless steel bracelet
Gen 3 TAG Heuer Connected in stainless steel on a stainless steel bracelet
Gen 3 TAG Heuer Connected in grade 2 titanium on a rubber strap
Gen 3 TAG Heuer Connected in grade 2 titanium on a rubber strap

Technical Specifications

Hardware

Battery: 430 mAh all-day battery
Battery life: All-day standard use (20 hours including a 1-hour workout), 6 hours of sports use (using GPS, HR and music)
Charging time: 100% in 1.5 hours at temperatures between 15°C and 45°C
Sensors: Heart rate, compass, accelerometer, gyroscope, NFC, microphone
Processor: Qualcomm® Snapdragon WearTM 3100
Connectivity: BT SMART, WiFi
Global Navigation Satellite System: GPS, GLONASS, BeiDou, QZSS
Display: OLED display 1.39″ 454×454 pixels (326 ppi)
Navigation: With touchscreen or crown and pushers; top button: launch Sports app; middle button/crown: Google navigation; lower button: stopwatch

Software Operating system:

Wear OS by Google

Custom-built TAG Heuer apps

Watch faces: Five custom-built watch faces for launch; edit and customise watch faces on the watch or mobile phone; download new TAG Heuer watch faces on mobile phone
Sports watch app: Custom-built sports tracking app with GPS and HR sensors
Sports: golf, running, cycling, walking, fitness and others
Metrics collected: distance, duration, pace/speed, HR, calories
Feedback: haptic feedback, 3-second countdown, automatic lap every km/mile, manual lap at the push of a button; sports and wellness tiles for a quick overview of each activity over a week/month/year
Other TAG Heuer-branded micro apps: Stopwatch; timer; alarm

Companion App

Custom-built TAG Heuer Companion app for iOS and Android
Watch face tab: Browse and download TAG Heuer watch faces; edit and customize watch faces
Sports tab: Review workouts, including interactive map, splits, graphs (HR, pace/speed); history list, including golf workouts (link to the golf app); connect with third-party apps e.g. Strava and Apple Health

Case

Three stainless-steel cases; fixed ceramic bezel (black and metal PVD); one Titanium grade 2 case in full matt black (PVD)
Diameter: 45 mm
Thickness: 13.5 mm
Weight: Steel case and rubber strap – 108g; steel case and steel bracelet – 179g; titanium case and rubber strap – 86 g
Water resistance: 50 meters