News
Introducing the Zenith Chronomaster Revival Manufacture Edition
News
Introducing the Zenith Chronomaster Revival Manufacture Edition
“I replied saying, ‘are you sure [right now]? I mean, I’m in a meeting right now.’ But I know that [they would] never pull me out of a meeting like this if it wasn’t important. I said, sure – left the meeting and I ran to the attic.”
When Julien got there, his colleagues held out a small box to him with some old dials in it. Zenith’s Le Locle manufacture is a facility that has been there for several generations, aside from the famed attic of treasures stowed away by Charles Vermot, one would expect to find dials all over the grounds.
Quite clearly these were dials bound for the A386, having that tri-color design. But much like the Chronomaster Revival “Shadow,” here’s another vintage toned release that finds its origins in the grand tale of the famed attic.
Julien admits at this point that it took the team and him quite a bit of time to decide exactly what needed to be done. But the decision was ultimately made to produce the dials for a fresh new A386. The watch was also given a name: the Chronomaster Revival Manufacture Edition.
“With this in mind, we’ve decided to call it a ‘Manufacture Edition’ because you can only buy it when you visit the manufacture,” shares Julien. “Meaning that if one day you see someone wearing this watch, on a plane, at an airport, at an event, wherever you are, you know that this person has been to our manufacture. We are not going to sell it through our retailer or our boutiques. You will be able to purchase this watch, only when you come to visit us at the manufacture.”
Once visits can be allowed again, however, the watch will be taken off the online shop and be available to buy only at the manufacture for visiting customers. Zenith’s online shop will be rolled out in phases across different geographies, starting with Italy, France and Switzerland in May. Thereafter, in Germany, Spain, the United Kingdom and the United States.
More information: zenith-watches.com
El Primero 400 Automatic; hours, minutes and small running seconds; chronograph with central chrono hand, 30-minute and 12-hour totalizer; date; approx. 50-hour power reserve
Case
38mm stainless steel; water resistant to 50m
Strap
Blue alligator leather strap with protective rubber lining with stainless steel pin buckle
Price
CHF 8,900; not limited by quantity, but limited to production and availability
Additional notes: The watch comes in a special packaging, mimicking a book that can be displayed on a bookshelf and bearing a blueprint of the Zenith manufacture on its cover. It will also include a comic book about Charles Vermot by renowned Swiss cartoonist Cosey, as well as a reproduction of the vintage dial found in the attic.[/td_block_text_with_title]