IWC has announced that it will launch a new device called IWC Connect. Described an an intelligent tool, it will be embedded in the straps of the brand’s sports watches, and it is designed to give the wearer control over certain devices connected to the Internet of Things. It will also provide activity tracking.
IWC says the idea behind the new device is to provide IWC owners with the ability to control their connected environment directly from the wrist “…while also maintaining the integrity of a handcrafted mechanical timepiece.” The device is engineered to be integrated into the straps of IWC sports watches, and it will debut in the brand’s Big Pilot line.
IWC CEO Georges Kern explains the thinking behind the new device:
“Seeing that many of our customers and brand ambassadors are wearing connected devices alongside their IWC watches, we chose to work with a like-minded digital technology company to develop an elegant, aesthetically complementary solution that eliminates the need to have additional devices on the opposing wrist to your IWC. But, and this is essential, we do not touch our beautiful watches – an ‘IWC’ stays a mechanical handcrafted timepiece. We’ve engineered an intelligent design solution which perfectly integrates and underlines our product worlds.”
Further information, and the launch date, will be available on IWC social media channels and www.iwc.com in the coming months.