Jacob & Co.
Jacob & Co. Signs Long-Term Partnership with Bugatti
“I am so excited about this partnership,” Jacob Arabo, founder of Jacob & Co., says in an exclusive interview with Revolution.Watch. “We have the chance to make history, to develop timepieces the world has never seen before, to bring these amazing Bugatti supercars into the watchmaking world.
“When I look at the Bugatti Chiron sports car, the perfectly refined engineering is so powerful that sometimes it appears to be moving even when it is standing still,” he continues. “That’s the same feeling I get when I wear our high complication timepieces: a rush, a sense of energy, movement and power that can barely be contained.”
To kick off the partnership, Jacob & Co. is introducing two Bugatti-themed timepieces at Baselworld, with more to come in the future.
The first is a limited edition, the Twin Turbo Furious Bugatti Edition. The original Twin Turbo Furious features twin triple-axis tourbillons, a column-wheel chronograph and a decimal repeater. Designed with high performance sports cars in mind, the Twin Turbo Furious Bugatti Edition uses turquoise around the dial to pay homage to Bugatti’s 110-year anniversary Chiron, and places the Bugatti logo in the center of the dial. The watch also renames the power reserve indicator “fuel,” sporting the colors of the French flag on the gauge, honoring Bugatti’s heritage. Only 39 timepieces will be made, each individually numbered: 18 in carbon fiber, 18 in rose gold, and three adorned with diamonds.