JM: It was, it’s about the continuity of a craft. We believe 250 years is a symbolic number. A generation is around 25 years, which means that for ten generations you have been able to perpetuate your own craft, your own tradition. So we said, look you have been around since 1663 and we have been working on this, this is your history, your business, we need your advice, so the way we reinterpret this fabric will respect the codes. All the fabrics come from thread that is even thinner than a human hair. They even sent us large document files to assist our craftsmen in their job.
JH: In your mind, what do you anticipate the Sartoriale collection customer to look like?
JM: I would say what’s interesting about this collection is that it bridges two kinds of customer, on the the one side the very traditional customer who is looking for elegance with a twist, as the watches are very classic, round but with various colour codes. On the other side, the off-centred sub dial for the hours and minutes gives it that bit of eccentricity, so it will appeal to more creative individuals, those looking for more quirkiness in their style. I think it is the colour of the dial that will influence one side of the audience or the other.