Tissot has really been making things happen in sports recently. First its blockbuster deal with the NBA, and then Tissot once again became the Official Timekeeper and the Official Watch, bringing all its expertise timing sporting events to bear on the Tour.
The Tour de France is a key sporting event in Europe, one that is followed by fans all around the world. This year, the Tour started in France, dipped into Switzerland for a few days, then finished up in Paris.
I was invited to Paris by Tissot to see the finish of the Tour. On this last stage, the majority of it is ceremonial, more like a parade into the city than a race, that is until they get onto the Champs Elysées, then the sprint begins. Even though the winner of the Tour, Chris Froome, was already decided, it was exciting as racers vied for the final stage win in front of the large crowds in Paris.