Jean-Claude Biver’s precise ability — the thing that sets him apart from every other human being on the planet; the power that would distinguish him as an X-Man, a super-mutant intent on safeguarding the galaxy — is that he is able to reach into the collective consciousness and extract the pure essential common desire of all humanity before it is even aware of itself.
Amid the dire onslaught of the Quartz Crisis, when electronic watches threatened to decimate the entire luxury Swiss watch industry, when movements were being sold by the kilogram, and when brands were discarding the tools for their most iconic complications, Biver did the unthinkable. He re-launched Blancpain with the explicit, almost profane declaration of war against quartz watches. His motto was, “Since 1735, there has never been a quartz Blancpain watch. And there never will be.”
He explains, “I knew that there were consumers out there who were sensitive enough to understand that a mechanical watch is eternal but a quartz watch is destined to be obsolete. So, the simple question I was asking consumers was, what is it you want to buy — something that is eternal, or something that will die?” The collectors, swayed by Biver’s incredible argument in the favor of mechanical watchmaking, followed in droves, and Blancpain was hailed as one of the key proponents in the renaissance of mechanical watchmaking. Naturally, Biver became heralded as the messiah of the Swiss watch industry.