To celebrate its milestone of creating 50 million watches, Longines has produced a unique piece with the serial number 50,000,000.

50 million is a number so large, it’s hard to get our heads around it. 50 followed by six zeroes. A number so large it boggles the mind.

Today, 50 million is a meaningful number because Longines has, over the course of its 185 years of watch manufacturing, produced that many watches.

That’s right, the watch company based in the tiny village of St. Imier, Switzerland has manufactured over 50 million watches. In fact, Longines has a special system, the Longines Electronic Archives, which keeps the serial number and model of every one of the 50 million timepieces the brand has produced. With this database, any customer can quickly and easily have their Longines timepiece authenticated.

To celebrate 50 million watches, the winged hourglass brand has produced a unique piece with the serial number of 50,000,000. This 40mm rose gold timepiece, a preview of a new model available soon, is powered by the new Longines L897 automatic caliber with a 64-hour power reserve and displaying an annual calendar at three o’clock. The hours, minutes and seconds are indicated by blued-steel hands against a silvered dial stamped with a barleycorn motif. On the exhibition caseback appears the words “50 Million” and the Longines logo.

Longines 50 Millionth Watch
Longines 50 Millionth Watch

Congratulations, Longines, on this accomplishment. And here’s to the next 50 million!