In London on Wednesday, and as a part of its role as Official Partner to the XXI Commonwealth Games, Longines played host to the Queen’s Baton at its flagship Oxford Street boutique.
The Queen’s Baton is toured through all competing Commonwealth countries/territories in the months leading up to the Games. Travelling over 230,000km, the Baton bears a message to participating athletes from the Commonwealth’s head, Her Majesty Queen Elizabeth II.
Longines’ Ambassador of Elegance, actor Simon Baker, alongside the President of the Commonwealth Games Federation, the Chairman of Commonwealth Games England and Longines’ VP of Marketing were all on hand to help welcome the Baton to the store.
Longines role as an Official Partner will see the brand serve as the event’s Official Timekeeper, responsible for timing (naturally), scoring and recording the results of the Games. Longines previously severed as Official Partner/Timekeeper to 1962’s Commonwealth Games in Perth and 2014’s Games in Glasgow.
The upcoming Commonwealth Games will be held from the 4-15th April next year on Australia’s Gold Coast.