The early hours of 3 December saw Bulgari help raise the roof on Florida when the brand co-sponsored the party of the season at Art Basel Miami. In aid of Raising Malawi – the non-profit organisation co-founded by pop icon Madonna in 2006, which aims to provide support for the country’s vulnerable children through health and social education – the event, held at the beautiful Faena Forum, featured an evening of “music, art, mischief and live performance” and raised a total of more than $7 million.
Bulgari was in town to launch the latest versions of one of its signature piece, the B.zero1 Design Legend ring (as well as a pendant), designed in collaboration with Studio Zaha Hadid. The ring, a new take on a classic, combines the signature Bulgari look with the flowing architectural lines Hadid was famed for. With the collaboration in mind, the brand decided that there was no better place to launch than during the world’s main art and design week in Miami.
The night began with a brief presentation on the plight of Malawi’s 1 million-plus orphaned children by Madonna’s friend and Chief of Pediatric Surgery at Malawi’s Queen Elizabeth Hospital Dr Eric Borgstein. This was followed by a short speech from Madonna’s son David Banda who she and her then-husband Guy Ritchie adopted from Malawi a decade ago. Banda introduced the woman he referred to as “my clown, my mom” before an ultra-playful, Viktor & Rolf-clad Madonna took to the stage to assist the evening’s MC James Corden and auctioneer Alexander Gilkes of art and design auction house Paddle 8.