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MR PORTER Begins Retailing Oris Watches
Having slowly expanded since the launch of Bremont on the site, what role does the fine watch category play at MR PORTER?
Our fine watch category has continuously grown since its conception in 2013 with Bremont, with each brand carefully selected with our customers’ requirements at the forefront of our intentions. The role of our fine watch category is to provide our customers with an additional key pillar of style and service, plus the added convenience of having some of the world’s most respected fine watch brands available at your fingertips on MRPORTER.com.
Oris is a brand that speaks directly to our customers’ needs and desires, with collections for those whose interests include motorsports, diving, aviation and culture – also their price point bracket is perfect for both first time buyers and watch aficionados.
It’s Oris’ fantastic wide price bracket that’s the appeal. Couple this together with its deep horological history, manufacturing heritage, and it’s motto: ‘Real Watches for Real People‘ – Oris will play a key part in MR PORTER’s voice in the watch industry.
What sort of unique solutions do you have for when customers want to touch and feel an item of such expense before making the purchase?
Our pillars of success include product, content, and service – all of which play a vital role in providing our customers with the essential information they need during their purchasing process.
It’s rare for a global business to offer this 360 approach in the same manner as MR PORTER – namely, providing men with original photography and content, in-depth behind the scenes video, technical data, as well as overall style context – allowing men to experience a completely different service than they naturally would in a store that solely sells watches.
The ORIS Pro Pilot Chronograph – it’s got a vintage feel to the dial; quite utilitarian and functional – but the bevelled edge to the case gives the watch a modern feel at the same time.
What’s in store for watch category at MR PORTER from here on?
Our vision is to continue with our key pillars of success – continuously listening to our customers’ needs, and taking note of the fluctuating global marketplace we work and live in. I feel that more and more watch brands are coming to accept pure-online retailers as an option, and we hope MR PORTER is at the top of their list when they do decide to take that decisive step!
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