When you have brands like Junghans, Zenith and RESSENCE at varying price points all on the website, how does Oris fit into the line-up?
It’s Oris’ fantastic wide price bracket that’s the appeal. Couple this together with its deep horological history, manufacturing heritage, and it’s motto: ‘Real Watches for Real People‘ – Oris will play a key part in MR PORTER’s voice in the watch industry.
What sort of unique solutions do you have for when customers want to touch and feel an item of such expense before making the purchase?
Our pillars of success include product, content, and service – all of which play a vital role in providing our customers with the essential information they need during their purchasing process.
It’s rare for a global business to offer this 360 approach in the same manner as MR PORTER – namely, providing men with original photography and content, in-depth behind the scenes video, technical data, as well as overall style context – allowing men to experience a completely different service than they naturally would in a store that solely sells watches.